The Quest for a BIG Life.

A movement dedicated to helping men and women find happiness, satisfaction and purpose in their lives – by engaging in meaningful discussions on parenting, fatherhood, motherhood, divorce, dating, health & fitness and the quest for a life worth living.


Whether it’s one of my published articles or whether I speak in front of thousands, small groups or counsel individuals, I get asked the same questions over and over again – the same ones I see daily on my social media too. And here are a few examples:

  • I’ve never heard of a man raising five little kids on his own. How did you survive?
  • How were you able to run a business and manage that household?
  • Did you treat your girls differently than your boys?
  • How could you find the time or energy to date?
  • Were women willing to date a single dad with sole custody of 5 kids?
  • Most men don’t know how to ask for help. Could you?
  • Why aren’t you angry?
  • How did you discover your spiritual side?
  • You seem so happy and your life is so full and meaningful. How are you able to have such a big life?
  • You are the first single-dad I know that has written and spoken so extensively about his journey? What drove you to do that?

I created the Man-Up-Project because there are millions of people who have those same questions (and many more) and I am the one man who has the unique life experience and a willingness to openly speak and write about it.

Women who read my writing, hear me speak or watch my videos, cry, laugh, and thank me for sharing an emotional and visceral side of manhood they rarely, if ever, get to see. They tell me they have never seen a man who understands motherhood so well. They are also captivated by my uniquely male approach to mothering.

Men give me a thumbs-up, a manly fist-bump and a “thank you.” And they reach out to me for advice on parenting, divorce, dating or just how to make it all work and have a life they can enjoy.


I created the Man-Up-Project to pay it forward – to say thanks for making it through the fire and to help others, who are currently finding themselves in a circle of hell.

When the sh-t hit the fan in my life, I, without warning, was thrown into the insane circumstance of raising my five kids (one still in diapers) by myself after their mother and my wife abandoned us. I was about as equipped to do that as to fly a fighter jet, but I had no choice. But my story is way more than one of a single-dad of five, it’s about how one can find themselves in the fires of hell and make it back again – better and stronger than before – and with a message that inspires and transforms other people’s lives – emotionally, physically, mentally, and spiritually.

I was unprepared, overwhelmed, broke, and often depressed and I was sure I would not live through the experience. With five kids under eight years old to care for, a large business to run, a court system bent on bankrupting me, all I saw was a 20-year jail term ahead of me, ending with me old, broke, and broken. I saw a heart attack or stroke in my future stemming from the stress and exhaustion and heartbreak – in particular from seeing the pain my children were experiencing. It really did feel like I was walking on my lips through busted glass and I felt that way for years.

Finally, though, one day, it was over.

I had survived endless arguments and court cases, paid insane legal fees, won a supreme court case, rid myself of two women that were very bad for me and made it through my kid’s adolescent hormone-assisted triumphs and tragedies and stood with the wreckage of my past behind me and five well-adjusted, kind-hearted, and highly successful adult children in front of me. I found my purpose, my spirituality, and my manhood. I also built a business, a new career, and a brand that business people, parents and humans everywhere want to know more about.

Today, I get daily emails, social media interactions and phone calls from others asking for help, advice or just to thank me for letting them know they aren’t alone. The facts of our lives may have been different but the feelings were the same. The Man-Up-Project, is another platform to share my story to a wider audience of people who need to know, if I could make it through my hell-scape, and build the BIG life that I have now, they can make it through theirs and they too can find a life worth living.



Matt Sweetwood is a social media and personal branding expert working as the U.S. CEO and CRO of beBee, Inc. With more than 30 years of entrepreneurial experience, Matt is well-known for his innovative and transformative ideas in marketing, social media, and business development. Winner of the 2014 CMO President’s Award, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education program.

He is a frequent contributor to The Huffington Post, The Good Men Project, Digital Imaging Reporter and Entrepreneur and has appeared on Fox News, NBC Today Show, CBS News, PIX11, and other high-profile TV programs.

 While Matt has experienced professional and personal success during the last decades, by far his greatest achievement is having raised five successful children to adulthood. The journey through 18 years of single fatherhood wasn’t easy, and the battles he’s fought have given him a viewpoint any parent, indeed any human being, will find worth considering. He is the creator of the Man-Up-Project, helping men and women through parenting and in their quest for a big life.

For questions about how to build up your personal brand, please check out my consultant site,
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